Tando™: A New Category of Shake and Stone Designed to Help Contractors Rise Above the Competition Debuts at International Builders Show

Posted by Maureen Murray on Feb 20, 2017 7:40:10 PM

Quebec City, Quebec – Tando shake and stone products, marketed as TandoShake™ and TandoStone™, announces the creation and launch of two new categories of exterior cladding. The Tando brand is being driven by the team behind Novik, which acquired Exteria Building Products in June 2016.  Tando combines the best of what Novik and Exteria offered under a single brand name.  Tando makes its industry debut at the International Builders Show, Jan. 10 – 12, 2017, in Orlando, FL.

Ralph Bruno, President of Tando, who is best known for leading category conversions from wood to composite decking and from wood trim to pvc trim sees another great opportunity for new category creations. “Novik’s acquisition of Exteria presented an exciting opportunity to combine the innovations and assets of both brands.   We’ve been calling it one plus one equals three. . . and that’s what Tando is all about, creating new exteriors for today’s dynamic market.”

TandoStone offers a level of realism and natural beauty, right down to its authentic texture, that the industry has never seen before.  It is lighter, more workable, and much easier and faster to install than stone or stone veneer. It features a proprietary coating to protect against harmful UV rays and is impervious to moisture, making it perfect for ground contact applications.

TandoShake offers the look of rich stained shake and a level of realism against a benchmark of real wood shakes. Professional installers are recommending TandoShake to their customers who are looking for natural beauty without the upkeep associated with stained wood.

The genesis for this was a quantitative industry research study conducted in the summer of 2016. It affirmed three current exterior trends that are being driven by professional installers and homeowners:

  • The beauty and realism of natural materials without the expense and commitment to ongoing maintenance.
  • Consumers demanding mixed materials and textures on the exterior of their home.
  • The need to address and mitigate concerns around moisture management.

Tando is well positioned to meet these industry trends thanks to its expansive product portfolio and range of innovations.  Learn more about TandoShake and TandoStone at www.tandobp.com or visit booth S2447 at the International Builders Show in Orlando, FL, Jan 10 – 12, 2017.

About Tando

Tando represents the creation of something new and completely different in exterior cladding. An innovative product portfolio backed by the most advanced technologies in the industry. Tando takes exterior cladding to a new level by replicating the natural beauty and texture of wood and stone in a product line that promises virtually no upkeep, provides professional installers with the opportunity to create arresting mixed material finishes, all while addressing and mitigating the issues and concerns around moisture management. Tando products complement all types of siding including fiber cement, engineered wood, stucco, brick, and vinyl.

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