Ralph Bruno, CEO of Derby Building Products and a thirty-year veteran of the building products industry, joins the Constructing Brands podcast to discuss brand strategy and the driving forces behind brand strength, airing on February 27, 2020.
In the first of a two-part series, Bruno outlines the challenges and opportunities within the growing building products market.
Bruno is adept at recognizing consumer trends and cites the “HGTV effect” for expanding DIY culture, presenting the opportunities for building brand strength and dominating product categories. Consistently combining long-term value, durability and innovation are the foundation of Bruno’s standard for maintaining excellence for every Derby Building Products brand.
Bruno credits staying ahead of trends such as mixed material exteriors, consumers desire for low-maintenance, moisture management, and especially the labor shortage, as keys to helping shape Derby’s market presence and positioning of their products like TandoStone as leaders in the industry.
Part two of the podcast will air March 5, 2020, and feature Bruno’s insights into initiating the right conversation with buyers and how Derby’s Beach House Shake is quickly becoming a mainstream option through Bruno’s dynamic strategy.
Listen to Constructing Brands on February 27, 2020 for “Building a Market Presence” with Ralph Bruno:
About Ralph Bruno
An expert in brands that replace traditional building materials, Bruno was National Sales Manager at Trex Company and President of AZEK Building Products—leading both brands to define new categories in decking and trim. At Derby, he now leads the expansion of several branded products including TandoStone®, the number one brand of composite stone, and Beach House Shake®, a product that is indistinguishable from natural cedar shingles but requires little to no upkeep while retaining the beauty of the day it was installed. Derby also offers the well-known Novik brand, featuring NovikStone® and NovikShake®. Novik products are a vinyl siding complement as well as DIY-focused products in the home improvement retail channel.